The Italian Truffle, Ambassador of Italy to the World
"Beauty will save the world" — Dostoevsky
We tell its story through the truffle: not merely a precious fungus, but a true ambassador carrying Italian excellence, culture, and authenticity to the world.
Discover the project
The truffle has never been just food. It is a way of being in the world. Of searching, waiting, discovering.
It is the scent of a forest at dawn, the silence of nature, the ancestral bond between a man, a dog, and the land. Above all, it is a cultural act.
Every time an Italian truffle reaches a table — in Milan, Paris, or Tokyo — it brings something no industrial product could ever replicate: a true story, rooted in the land, passed down from generation to generation.
The truffle is Italy's perfect ambassador to the world.
It carries a story that everyone recognises.
The "Cerca e cavatura del tartufo in Italia" — truffle hunting and extraction in Italy — was inscribed on the UNESCO Intangible Cultural Heritage of Humanity list
Growth in Italian truffle exports following the UNESCO recognition
(Source: Coldiretti/Istat data)
Truffle hunters and enthusiasts across Italy.
Not just numbers — they are the guardians of a thousand-year tradition.
The recognition celebrates an ancient art that unites man, dog, and nature in an extraordinary, sustainable relationship. The Lagotto Romagnolo — the only breed in the world officially recognised as a natural truffle hunter — is the guardian of this delicate ecosystem.
When the world recognises the cultural value of the Italian truffle, it celebrates more than a product.
It celebrates an art, a tradition, a way of life.
" Beauty will save the world — Dostoevsky
In the world of truffles, beauty reveals itself at every turn: in the magic of the dawn hunt, in the ancestral bond between man and dog, in the harmony of a dish, in the architecture of an ancient village, in the smile of someone sharing a passion.
The truffle is the occasion to tell and live this beauty. To discover the most authentic Italy and its endless stories of excellence.
Our vision: to create the first global platform connecting territories, cultures, and people through the excellence of the Italian truffle.
2022
2023
2024
2025
Truffle Week is built on 4 interconnected pillars that create a unique format where each element amplifies the value of the others.
The truffle at the centre, Italian cuisine as a universal language.
Deep roots, open gaze to the world.
Excellence deserves a stage to match.
Because nothing matters if it doesn't create good for communities.
For four years, Truffle Week has built something unique in Italy: a format that works, a solid network, a reputation that precedes us.
In 2026, the truffle crosses the Alps. The project brings the truffle to the heart of Europe: into markets where the demand for Italian excellence is real and growing, into cities where Italy is sought after — and where, until now, there was no voice capable of truly telling its story.
Europe isn't just looking for truffle.
It's looking for Italy.
And we want to bring it there, one experience at a time.